working with opposites

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    In their communication AmiAmi addresses mainly two target groups: migrant sex workers and potential supporters of the organization.

     

    The message to and the needs of the target groups are essentially different hence the communication has to be distinct for sex workers and supporters.

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    In their communication to the public the organization has to protect the integrity and dignity of the sex workers at all times and make sure that the sex workers are empowered by the communication and not endangered by it.

empowering migrant sex workers

FIRST CONTACT TO THE SEX WORKERS

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    In their communication AmiAmi addresses mainly two target groups: migrant sex workers and potential supporters of the organization. The message to and the needs of the target groups are essentially different hence the communication has to be distinct for sex workers and supporters.

     

    In their communication to the public the organization has to protect the integrity and dignity of the sex workers at all times and make sure that the sex workers are empowered by the communication and not endangered by it.

feelings, story, facts

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    The film "I am Precious" is intended for an audience of potential supporters who need to be introduced to the topic of sex trafficking. To touch people it is important to speak to their feelings first, tell a story and then tell the facts.

     

    The story is based on an interview with a  girl that has been sex trafficked. The interview is mostly interesting for the things that she doesn’t say. Knowing her background I had to fill in the blanks of her story. I made this a principle of the film.

a take home message

master thesis – corporate identity for a NGO

amiami

when

12-2016 – 06-2017

 

what

Conception and implementation of a new corporate identity for for a non-profit organization which helps victims of sex trafficking. The outcome includes a new name, a website, mobile website, printed information material, postcards & a stop motion film.

 

for who

master thesis at Design School Kolding, Denmark

 

Role

research, concept, design, implementation

  charlotte

  work

  say hello

c – l

project

get in touch!

charlotte ladiges

 

mail@charlotte-ladiges.de

DE 0049 16 34 36 83 14

impressum